Determining Your Strategic Positioning

Determine your company's unique position in the market for its offerings, target audience and overall value proposition. Identify your company's unique strengths and opportunities and use them to develop a compelling value proposition that sets you apart from your competitors. Creating a clear and differentiated market position can attract and retain customers and drive business growth.
Your strategic positioning - aligned with your core identity - informs all your business interactions. This foundation sets a direction for your online presence and communication strategy and helps better reach your target audience.

You receive a comprehensive package consisting of

  • a concise input session on strategic positioning
  • access to the questionnaire for the analysis of your company's strategic positioning
  • your company's report
  • the first 45-min. strategy call to explore the result
  • the handout ‘Strategic Positioning’
  • the second 45-min. strategy call to review and summarise the findings.

The package helps you understand the main principles of positioning and helps you determine the unique strategic positioning of your business.



Your Instructor


Priya E. Abraham
Priya E. Abraham

Priya E. Abraham is a digital transformation strategist, privacy advisor, coach and author. Priya brings 20+ years of experience in global business across industries, working with established enterprises and start-ups.

In addition to holding a PhD in Business Anthropology and an MBA, she is an accredited Data Protection Officer. Priya has lived and worked in Europe, Russia, the U.S. and MENA. Her diverse background and expertise in all things remote are brought to life in this carefully curated course, to help entrepreneurs survive and thrive in the cyber landscape we face today.


Course Curriculum


  Determining Your Strategic Positioning
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